Dyne Fit — Men's Activewear Store
A Shopify store for a men's activewear specialist, with product-type merchandising, lifestyle-led imagery, and Klarna pay-later checkout for the European market.
Project Overview
Dyne Fit competes on a specific product claim, breathable and stretchable fabric for training, so the store had to lead with performance and fit rather than fashion styling alone.
We built the Shopify storefront around product-type entry points with lifestyle photography carrying the performance story, and configured pay-later checkout since that is table stakes for the market they sell into.
What We Delivered
Product-Type Merchandising
Dedicated homepage entry points for t-shirts, shorts, and sale, with lifestyle imagery anchoring each.
Store Setup & Theme
Shopify theme customisation with performance-led product presentation and responsive layout.
Checkout & Payments
Klarna pay-later plus card and multi-method payment configuration.
Fulfilment Messaging
Fast delivery and quality assurance messaging built into the conversion path.
Outcome
- Performance claim carried through imagery rather than copy alone
- Pay-later checkout configured for the target European market
