Smiilen — Food Social Media & Delivery Platform
A three-app delivery ecosystem built around food video content. Smiilen connects restaurants with food lovers and creators, driving more orders through short-form video and community instead of paid ads alone.
Project Overview
Smiilen came to us with a different take on food delivery: instead of another listing app, the discovery layer should be video. Diners find their next meal the way they find everything else now, by scrolling content, and restaurants get reach without buying it.
We built the full platform as three connected applications sharing one backend, plus the marketing site. Each app is scoped to one role so nobody sees an interface built for someone else's job.
What We Delivered
Customer App
Video-first discovery feed, restaurant browsing, cart and checkout, live order tracking, and creator content that links straight to an orderable dish.
Merchant App
Restaurant-side order intake and acceptance, menu and pricing management, availability toggles, and payout and performance reporting.
Driver App
Delivery partner onboarding, order assignment and acceptance, turn-by-turn navigation, proof of delivery, and earnings tracking.
Marketing Website
Public-facing site positioning Smiilen to restaurants, creators, and diners, with separate conversion paths for each audience.
Outcome
- Three role-specific apps running on a single shared backend
- Video-driven discovery replacing paid-ad-only reach for restaurants
- End-to-end order lifecycle from content tap to doorstep delivery
