Satlaa — 925 Sterling Silver Jewellery Store
A custom-built D2C jewellery storefront for a BIS-hallmarked Jodhpur brand, covering 15+ categories of sterling silver with faceted browsing, Razorpay checkout, and marketplace integrations.
Project Overview
Satlaa sells premium 925 sterling silver across bangles, rings, earrings, anklets, mangalsutra, pendants, and more, at price points from roughly ₹1,800 to ₹15,000. The catalogue is wide and heavily variant-driven: the same design ships in oxidised silver, gold, platinum, and rose gold, set with CZ or moissanite.
Rather than force that into an off-the-shelf template, we built a custom storefront on Next.js with a separate media and API host, so a catalogue this image-heavy stays fast.
What We Delivered
Faceted Catalogue
Browsing by category, style (wedding, office minimal, party, daily wear), subcategory, and colour across 15+ jewellery categories.
Product & Variant System
Multi-finish and multi-stone variants, struck-through MRP with discount display, and star ratings with review counts on every card.
Checkout & Payments
Razorpay payment integration, cart, customer accounts, and a first-order promo code flow.
Trust & Support Layer
Warranty, free shipping, and 7-day return messaging, plus WhatsApp click-to-chat support.
Marketplace Links
Connected presence across Amazon, Flipkart, Meesho, Myntra, and Etsy alongside the D2C store.
Outcome
- 15+ categories and a deep variant catalogue in one browsable store
- Image-heavy pages kept fast via optimised delivery from a dedicated media host
- D2C storefront running alongside five marketplace channels
