Fanostyle — Branded Punjabi Suits Store
A custom Shopify storefront for an ethnic fashion brand, delivering embroidered Punjabi suits, bridal wear, and unstitched fabrics to diaspora buyers worldwide.
Project Overview
Punjabi ethnic wear is high-touch: buyers look at the embroidery up close, check the fabric weight, and often ask about custom stitching before they commit.
We built the Shopify store around high-resolution fabric zoom, unstitched vs stitched selector flows, and international shipping calculators for the UK, Canada, and USA.
What We Delivered
Custom Stitching Selector
Let buyers order unstitched fabrics or add custom measurements directly from the product page.
Fabric Zoom & Detail Gallery
Macro imagery showcasing thread work, zari, and embroidery textures.
Global Shipping & Currency
Automatic currency conversion and landed-cost shipping calculations for global diaspora customers.
WhatsApp Assisted Ordering
Direct-to-stylist WhatsApp button preloaded with the viewed product title and SKU.
Outcome
- International orders grew to represent 45% of total store revenue
- Stitching add-on increased average order value by 32%
- WhatsApp chat-to-sale conversion rate exceeding 18%
More projects
Angel Lane Manor — Fine Antiques & Heirloom Curios
Angel Lane Manor
Satlaa — 925 Sterling Silver Jewellery Store
Satlaa Jewel Private Limited
