Fanostyle — Branded Punjabi Suits Store
A Shopify storefront for a Punjabi ethnic wear brand, organised by occasion, bridal through festival and haldi, with seasonal campaign merchandising.
Project Overview
Fanostyle sells occasion-driven ethnic wear, and the way customers shop it is by event, not by product type. Someone shopping a bridal suit and someone shopping a haldi suit want completely different things.
We structured the Shopify store around occasion collections and built in room for seasonal campaign pushes, since a large share of this category's revenue lands in short festival windows.
What We Delivered
Occasion-Led Collections
Bridal, festival, and haldi collections merchandised as distinct entry points rather than filters buried in a catalogue.
Store Setup & Theme
Shopify theme customisation, top category navigation, and product presentation tuned for ethnic wear photography.
Campaign Merchandising
Seasonal offer banners and promotional flows for festival sale periods.
Trust & Conversion
Customer testimonials, PayPal and multi-method checkout, customer service surfaces, and social channel integration.
Outcome
- Occasion-first navigation matching how ethnic wear is actually shopped
- Campaign-ready merchandising for festival sale windows
