Fairway & Frame — Iconic Golf Photography & Fine Art
Iconic fine art golf photography paired with custom archival museum-grade framing on a luxury gallery storefront.
Project Overview
Fairway & Frame captures the legendary grounds of golf in timeless museum-quality photographic prints, framed in archival hand-finished Italian wood.
We built an interactive virtual framer allowing collectors to select print size, matting style, and frame finish with real-time visual previews.
What We Delivered
Virtual Frame Customizer
Real-time room mockup showing chosen print, mat width, and timber frame.
Limited Edition Gating
Numbered certificates and edition count countdown.
Curated Course Collections
Search by championship course, Scottish links, and coastal golf landscapes.
Outcome
- High conversion from custom framing upsells
- Average order value exceeding 50
- Acclaimed by golf design publications and luxury interior designers
More projects
A three-app delivery ecosystem built around food video content. Smiilen connects restaurants with food lovers and creators, driving more orders through short-form video and community instead of paid ads alone.
British and European fine antiques, sterling silver, porcelain, and heirloom collections presented on a bespoke high-trust Shopify storefront.
A custom-built D2C jewellery storefront for a BIS-hallmarked Jodhpur brand, covering 15+ categories of sterling silver with faceted browsing, Razorpay checkout, and marketplace integrations.