The Heritage Hat Co. — Bespoke Artisan Millinery
Vintage-inspired bespoke fedoras, panama hats, and premium artisan millinery with custom hat sizing and crown config.
Project Overview
The Heritage Hat Co. handcrafts beaver-felt fedoras, woven Ecuadorian panama hats, and bespoke headwear tailored to exact head contours.
We built an artisan e-commerce experience featuring bespoke ribbon selection, brim shaping guides, and an accurate head circumference measurement tool.
What We Delivered
Custom Hat Sizing Tool
Step-by-step head measuring guide reducing size-related returns to under 2%.
Bespoke Ribbon Chooser
Custom grosgrain band and feather accent selectors.
Artisan Storytelling
Behind-the-scenes block detailing hand-steaming and century-old wooden blocks.
Outcome
- Size return rate plummeted from 18% down to 1.8%
- Custom bespoke orders grew by 120%
- Featured in heritage fashion editorial lookbooks
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