Kumaya Amsterdam — Modern Jewelry Brand
A Shopify storefront for an Amsterdam jewellery label built around daily-wear pieces, with seasonal collection drops and separate gold and silver material journeys.
Project Overview
Kumaya designs personal pieces meant for daily wear: subtle, intentional, and carrying historical reference. That restraint had to come through in the store itself, so the design stays quiet and lets the product photography lead.
We split browsing two ways, by material (gold, silver) and by seasonal drop, because jewellery customers arrive with one of those two intents and rarely both.
What We Delivered
Collection Architecture
Seasonal earring drop, gold collection, and silver collection as parallel entry points.
Store Setup & Theme
Shopify theme customisation with a restrained, product-forward layout and cropped hero imagery.
Best Sellers & Merchandising
Best-seller rail and drop-led homepage sequencing for new collection launches.
Retention Layer
Newsletter capture, cart, and customer account flows.
Outcome
- Material and seasonal browsing paths kept separate and equally prominent
- Restrained storefront design that keeps focus on product photography
