Lady Holiday — Curated Authentic Vintage Fine Jewellery
Curated authentic vintage fine jewellery, estate rings, and timeless antique charms with one-of-a-kind inventory gating.
Project Overview
Lady Holiday sources rare vintage rings, 14k/18k heirloom gold chains, and art-deco antique charms. Because every piece is strictly 1-of-1, inventory control is paramount.
We designed a romantic, warm editorial storefront featuring VIP drop early access, instant sold-out state locking, and waitlist automation.
What We Delivered
1-of-1 Inventory Lock
Atomic cart reservation preventing double-purchase during high-traffic drops.
VIP Vault Drops
Password-protected early access for SMS and newsletter subscribers.
Condition Grading Transparency
Detailed macro photo sliders showing hallmarks, stone condition, and carat weight.
Outcome
- Weekly vintage drops routinely sell out in under 15 minutes
- VIP subscriber list grew by 300% in 6 months
- Zero inventory oversell incidents across peak drop events
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