Parachute USA — Senior Fall Protection
A Shopify store for a wearable fall-protection product aimed at seniors, built around problem-led education, a tiered protection chooser, and pre-order launch flows.
Project Overview
One in four seniors in the USA falls each year. Parachute sells a wearable that softens the impact, but the product only makes sense once a buyer understands the risk, so this store had to teach before it sold.
We structured the storefront as an education-first funnel: state the statistic, explain how the protection works feature by feature, then let the buyer choose a protection level. Because the range launched in stages, we built the whole thing to run on pre-order.
What We Delivered
Education-First Funnel
Risk framing, a how-we-protect-you feature breakdown, and design rationale sequenced ahead of the product grid.
Protection Level Chooser
A tiered 'choose your protection' selector guiding buyers to the right model rather than dropping them into a flat catalogue.
Pre-Order Launch Flow
Per-model pre-order product cards and split layouts supporting a staged product release.
Store Setup & Theme
Shopify theme customisation with accessibility-conscious presentation for an older audience.
Outcome
- Education-led funnel addressing a product category buyers do not search for by name
- Tiered chooser replacing a flat catalogue for a considered purchase
- Staged launch supported end to end through pre-orders
